Every year, Grand Canyon University’s merchandise store, the Lope Shops, hosts a holiday sale called the Five Days of Christmas during the first week of December. 

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In 2023, the Lope Shops’ client asked the Student Ad Agency to create three unique concepts to increase holiday shopping traffic and encourage students and parents to shop for all their loved ones at the Lope Shops.

 

Partnering with a graphic designer, we created a nostalgic Christmas campaign. Inspired by our own holiday traditions, we want to help remind shoppers of their fondest holiday memories and convince them to buy a loved one a gift from the Lope Shops.

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The campaign comprised four deliverables to accomplish our goal: A-frames, posters, digitals and email headers. With all our deliverables, we needed to highlight the day’s special. Additionally, we included clever Christmas puns like “Get Ready to sleigh your new holiday look” and “’Tis the season to get cozy with a hoodie” to bring more personality to the campaign.