CRUMBL MAGAZINE AD
For my Fundamentals of Advertising class, I was assigned to create a magazine advertisement for an existing company. I chose Crumbl because I love their branding elements and social media awareness. I first did a lot of research on the client. Specifically, I looked into their primary audience, their branding strategies, color palette, copy, etc. Through my research, I was able to create a moodboard using a lot of elements found on their Pinterest.
Moodboard
Sketches
Here is my final result. I wanted my ad to be consistent with their current advertisement branding style. I had difficulty figuring out how to incorporate Crumbl's cookie photography into the ad. After a while, I found a chocolate chip cookie image from Crumbl's social media that I knew would work. I also wanted to incorporate my photo of the pink cookie into the ad. After adjusting both cookies in Photoshop, I inserted them into my InDesign file and added drop shadows to make them stand out from one another.
