RADIANCE BRAND DEVELOPMENT
Created for my advertising class, I developed a brand identity and a style guide for a fictional company of my choosing. I decided to create Radiance Yoga and Wellness Studio, located in Gilbert, Arizona. Inspired by Arizona's beautiful desert landscape, I infused a lot of desert themes in the brand development.
Who is Radiance?
At Radiance Yoga and Wellness, we are more than just a yoga studio. We pride ourselves on being an affordable and inclusive wellness sanctuary rooted in the principles of tranquility, wellness and community for every body.
In a world full of to-do lists and constant demands, we want to help busy individuals build confidence
and find moments of peace and balance amidst the chaos of life.
So, whether you're seeking a sanctuary from the chaos or embarking on a journey of self-transformation, we are here to see you shine!
Positioning Statement
Radiance Yoga and Wellness is more than a yoga studio. We are a sanctuary for busy individuals who want to build confidence and embark on a journey of self-discovery and transformation. At Radiance, we provide a welcoming sanctuary for individuals of all backgrounds to explore yoga, aerial, meditation, and various wellness activities without leaving a dent in their wallets. We champion empowerment for everyone, ensuring that self-care is accessible to all.
Key Words
Radiant, Community, Inclusive, Inviting, Zen, Calming, Rejuvenating, Sanctuary, Empowering
Target Audience
Ages: 18 - 35 years
Gender: Females
Income: Low Middle Class - Upper Middle Class ($65,000 - $120,000)
Education Level: High School Diploma, College Student, or Bachelor’s degree
Social Media: Instagram, TikTok, Twitter (X)
Attitudes and Behaviors: Hardworking, Ambitious, Active, Health-oriented
Goals: Success, Happiness, Finding a community to be a part of
Pain Points: Many of these people overexert themselves when it comes to their stressful
lives/jobs. They need to find an escape.
Moodboard
Color Palette
Logo Variants
There were a lot of logo variations and concepts brainstormed. Ultimately, I decided for our logo icon to be a sunrise, coming out of the word radiance. A sunrise represents new beginnings and starting out the day fresh. My goal for Radiance is to help people feel fresh and radiant all day.
Mockups
Flyer Advertisement
